Steve

C*ech3xu

Maximising your potential. It is something we all do at one time in our lives – we read an inspiring autobiography, watch a late night documentary on television or immerse ourselves in the aura of latest motivational speaker.

But surely there must be a better way? A way in which we can distill the essence of ‘real people’ who achieve success through adversity, people with no agenda to profit from our appetite for self-improvement.… Read the full article

Forget digital, the future is offline..

One of the many lessons I have learned during a career working in digital, is that when something becomes a trend, it’s already too late to reap any meaningful advantage.

To succeed in this most dynamic of industries you have to stay ahead of the curve, develop superior insight and position your brand to take advantage of a trend before the market becomes saturated and a competitive advantage becomes the norm.… Read the full article

Getting serious about social media

If you’ve been following our weekly reviews of Audi’s mini-series for the A1, ‘The Next Big Thing’, or our previous review of Volkswagen of America’s PunchDub campaign then you’ll be aware that some brands are still finding the move into digital marketing something of a challenge.

Social media is changing the marketing landscape.… Read the full article

Digital marketing website ClickZ describes the UK campaign to launch the Mark 6 Golf GTI, which offered the chance to win a car for 3 months by competing in a scalextric-like on-line driving game. Our automotive magazine, Drivers Republic, ran a parallel competition within the campaign, The Drivers Republic League, which offered readers the additional opportunity to join the team for an action packed day driving the new GTI at Millbrook proving ground.… Read the full article

Innovation drives change

Matthew Valentine writes for Marketing Week about the climate of gloom surrounding traditional print media. He argues that this climate is not shared by its digital and customer publishing counterparts which are embracing creativity to drive change.

Article Extract

“Creativity has always driven the growth of media brands, but the speed of change in recent years has left some familiar names reeling in shock.… Read the full article

Web development agency Lightmaker was awarded the Outstanding Achievement in Website Development by the Interactive Media Awards™ for its work on the Drivers Republic Website.

The honour recognised that the project met and surpassed the basic standards of excellence that comprise the web’s most professional work. The site was honoured specifically for excellence in the Automobile segment.… Read the full article

The Paperless Drivers’ Republic

“In the Post-Advertising age, the brands that tell the best stories win”. Story Worldwide, one of the most innovative of advertising agencies publishes a regular blog about the post-advertising age.

“What’s this all about? – We at Story Worldwide believe the Interruption Age—the time for traditional ads—is over. The Post-Advertising Age is what’s now and next: Great content driving deep consumer engagement; less and less money wasted on expensive traditional media (like TV) as free media take over.… Read the full article