Building Brands (2)

The secret of Ferrari’s brand success..

Earlier this month, brand valuation experts, Brand Finance, declared Ferrari the most powerful brand in the world, ahead of Google, Coca-Cola, PwC and Hermes.

Ferrari were quick to print up the t-shirts, with Chairman Luca di Montezemolo acknowledging the accolade and thanking all the workers at Maranello who make the company’s exceptional products.… Read the full article

The Most Valuable Automotive Brands of 2012

Earlier this week, Interbrand, one of the world’s largest branding consultancies, published its 2012 review of ‘Top 100 Brands’. It makes interesting reading, not least because this is the first time Facebook joins the list following its controversial IPO in May.

But of course we’re interested in the Automotive brands and what it tells us about sector’s recovery, following the unprecedented slump in 2009/10.… Read the full article