Marketing (3)

David Moth, of Econsultancy, interviews Steve Davies about the challenges of making on-line advertising work on a mobile-first responsive website.

Responsive design is widely considered to be the future of web design as it allows site owners to adopt a user-centric and mobile-first approach.

In a nutshell, responsive design allows websites to work from a single set of code that resizes itself to fit whatever screen a particular visitor is using, thereby negating the need for a separate mobile site.… Read the full article

When it comes to content marketing, one format stands above all others – video. It’s the most powerful medium for switching-on a customer and delivering a memorable experience.

Video is a more immersive experience than text or audio, because it works with more of our five primary senses (sight & sound), which in turn enables new experiences to connect with existing neural pathways, thereby strengthening recall.… Read the full article

Forget digital, the future is offline..

One of the many lessons I have learned during a career working in digital, is that when something becomes a trend, it’s already too late to reap any meaningful advantage.

To succeed in this most dynamic of industries you have to stay ahead of the curve, develop superior insight and position your brand to take advantage of a trend before the market becomes saturated and a competitive advantage becomes the norm.… Read the full article