Tag Archives: brand finance

The secret of Ferrari’s brand success..

Earlier this month, brand valuation experts, Brand Finance, declared Ferrari the most powerful brand in the world, ahead of Google, Coca-Cola, PwC and Hermes.

Ferrari were quick to print up the t-shirts, with Chairman Luca di Montezemolo acknowledging the accolade and thanking all the workers at Maranello who make the company’s exceptional products.… Read the full article