Tag Archives: Ferrari

Last month we sat down with Mark Gallagher to talk motor racing, F1 politics and his forthcoming book, ‘The Business of Winning’.

Over the course of the day we identified seven lessons from Formula One which can be applied to the world of business, all of them present in the winners of today and yesteryear.… Read the full article

The secret of Ferrari’s brand success..

Earlier this month, brand valuation experts, Brand Finance, declared Ferrari the most powerful brand in the world, ahead of Google, Coca-Cola, PwC and Hermes.

Ferrari were quick to print up the t-shirts, with Chairman Luca di Montezemolo acknowledging the accolade and thanking all the workers at Maranello who make the company’s exceptional products.… Read the full article