Our Blog (1) Latest news and insights

Last month we sat down with Mark Gallagher to talk motor racing, F1 politics and his forthcoming book, ‘The Business of Winning’.

Over the course of the day we identified seven lessons from Formula One which can be applied to the world of business, all of them present in the winners of today and yesteryear.… Read the full article

** Position Closed **

This is a role which will suit someone who is looking for the opportunity to make their own mark, shape a major new platform and be involved in one of the most exciting start-ups of 2014.

About the company The business is a real-time sports media platform founded by an experienced team of sports marketing executives, former athletes, high profile journalists and national newspaper editors.… Read the full article

The UK Social Networks Landscape in 2007

I wrote the following report back in 2007 with Robin Goad of Hitwise, so thought it would be fun to look at it now – six years later, to see how close we were to the truth. As with most predictions, some have been slow to pass, but I like to think we weren’t that far off the mark..… Read the full article

The secret of Ferrari’s brand success..

[vc_row][vc_column width=”1/1″][vc_column_text]Earlier this month, brand valuation experts, Brand Finance, declared Ferrari the most powerful brand in the world, ahead of Google, Coca-Cola, PwC and Hermes.

Ferrari were quick to print up the t-shirts, with Chairman Luca di Montezemolo acknowledging the accolade and thanking all the workers at Maranello who make the company’s exceptional products.… Read the full article

[vc_row][vc_column width=”1/1″][vc_column_text]David Moth, of Econsultancy, interviews Steve Davies about the challenges of making on-line advertising work on a mobile-first responsive website.[/vc_column_text][vc_separator color=”grey”][vc_column_text]Responsive design is widely considered to be the future of web design as it allows site owners to adopt a user-centric and mobile-first approach.

In a nutshell, responsive design allows websites to work from a single set of code that resizes itself to fit whatever screen a particular visitor is using, thereby negating the need for a separate mobile site.… Read the full article

[vc_row][vc_column][vc_column_text]When it comes to content marketing, one format stands above all others – video. It’s the most powerful medium for switching-on a customer and delivering a memorable experience.

Video is a more immersive experience than text or audio, because it works with more of our five primary senses (sight & sound), which in turn enables new experiences to connect with existing neural pathways, thereby strengthening recall.… Read the full article

The Most Valuable Automotive Brands of 2012

[vc_row][vc_column width=”1/1″][vc_column_text]Earlier this week, Interbrand, one of the world’s largest branding consultancies, published its 2012 review of ‘Top 100 Brands’. It makes interesting reading, not least because this is the first time Facebook joins the list following its controversial IPO in May.

But of course we’re interested in the Automotive brands and what it tells us about sector’s recovery, following the unprecedented slump in 2009/10.… Read the full article