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DR Reader Tom Basham was one of the competition winners for the GT3 Preview Event at the Porsche Experience Centre Silverstone. Here he describes the day within his blog ‘My Digital Life’.
Article ExtractYesterday I spent a fantastic day at the Porsche experience centre having a sneak peak at the new 911 GT3 with the guys from Drivers Republic.… Read the full article
Digital marketing website ClickZ describes the UK campaign to launch the Mark 6 Golf GTI, which offered the chance to win a car for 3 months by competing in a scalextric-like on-line driving game. Our automotive magazine, Drivers Republic, ran a parallel competition within the campaign, The Drivers Republic League, which offered readers the additional opportunity to join the team for an action packed day driving the new GTI at Millbrook proving ground.… Read the full article
Matthew Valentine writes for Marketing Week about the climate of gloom surrounding traditional print media. He argues that this climate is not shared by its digital and customer publishing counterparts which are embracing creativity to drive change.
Article Extract“Creativity has always driven the growth of media brands, but the speed of change in recent years has left some familiar names reeling in shock.… Read the full article
“In the Post-Advertising age, the brands that tell the best stories win”. Story Worldwide, one of the most innovative of advertising agencies publishes a regular blog about the post-advertising age.
“What’s this all about? – We at Story Worldwide believe the Interruption Age—the time for traditional ads—is over. The Post-Advertising Age is what’s now and next: Great content driving deep consumer engagement; less and less money wasted on expensive traditional media (like TV) as free media take over.… Read the full article
BLISWORTH, England, February 17 /PRNewswire/ — Drivers Republic, the online motoring magazine and social community has over the past six months underlined the significant migration of car enthusiasts from print magazines to the internet.
From June to December 2008, Drivers Republic grew from 40,000 unique users and 450,000 page impressions to 100,000 unique users viewing 2,000,000 individual pages.… Read the full article
James Kipling, Orange Business Services In-life marketing manager asked us to participate in their customer loyalty programme called exchange. Working together with their agency John Brown Media, the photos were captured at Bruntingthorpe Proving Ground in Leicestershire by renowned portrait photographer Laurie Fletcher.
Laurie is better known for her work with celebrities such as Helana Christensen, Gordon Ramsay and Jamie Oliver, but she was such a good sport and very tolerant of the barren facilities available at Bruntingthorpe.… Read the full article
An interview published in The Sunday Express Newspaper’s Your Money pages.
Article Extract“A shared passion for cars was the inspiration behind www.Drivers-Republic.com which was set up last August by a group that includes three former editors of established motoring publications.
The site, which is visited by more than 100,000 people every month, is a digital publication that provides a variety of free content, such as photographs, editorial copy and even videos.… Read the full article
