Our Blog (8) Latest news and insights

The Paperless Drivers’ Republic

“In the Post-Advertising age, the brands that tell the best stories win”. Story Worldwide, one of the most innovative of advertising agencies publishes a regular blog about the post-advertising age.

“What’s this all about? – We at Story Worldwide believe the Interruption Age—the time for traditional ads—is over. The Post-Advertising Age is what’s now and next: Great content driving deep consumer engagement; less and less money wasted on expensive traditional media (like TV) as free media take over.… Read the full article

BLISWORTH, England, February 17 /PRNewswire/ — Drivers Republic, the online motoring magazine and social community has over the past six months underlined the significant migration of car enthusiasts from print magazines to the internet.

From June to December 2008, Drivers Republic grew from 40,000 unique users and 450,000 page impressions to 100,000 unique users viewing 2,000,000 individual pages.… Read the full article

James Kipling, Orange Business Services In-life marketing manager asked us to participate in their customer loyalty programme called exchange. Working together with their agency John Brown Media, the photos were captured at Bruntingthorpe Proving Ground in Leicestershire by renowned portrait photographer Laurie Fletcher.

Laurie is better known for her work with celebrities such as Helana Christensen, Gordon Ramsay and Jamie Oliver, but she was such a good sport and very tolerant of the barren facilities available at Bruntingthorpe.… Read the full article

Feb 10, 2009 – Lightmaker has been awarded the Outstanding Achievement in Website Development by the Interactive Media Awards™ for its work on the Drivers Republic Website.

The honour recognizes that the project met and surpassed the basic standards of excellence that comprise the web’s most professional work. The site was honoured specifically for excellence in Automobile.… Read the full article

Geared-up to deliver digital publications

An interview published in The Sunday Express Newspaper’s Your Money pages.

Article Extract

“A shared passion for cars was the inspiration behind www.Drivers-Republic.com which was set up last August by a group that includes three former editors of established motoring publications.

The site, which is visited by more than 100,000 people every month, is a digital publication that provides a variety of free content, such as photographs, editorial copy and even videos.… Read the full article

12 January 2009

Caterham Cars is delighted to announce Drivers Republic as media partner for the Caterham Roadsport race series.

The online, interactive motoring magazine will support the Roadsport A and B classes – perennially the most popular and hotly competed series within the Caterham Motorsport ladder – with new levels of exposure by utilising its multi-media platform.… Read the full article

Bankrupting The Guardian

Controversial and ever popular Westminster blog of Guido Fawkes sees the launch of Drivers Republic as a catalyst to the downfall of the establishment.

Article Extract

“Guido has always believed that the nature of the statist BBC and the non-profit making culture of the Guardian encourages a statist and non-profit making culture to dominate the thinking of the political class.… Read the full article