Orange Exchange Magazine Issue 16 – Case Study: Driving Force

Written by

James Kipling, Orange Business Services In-life marketing manager asked us to participate in their customer loyalty programme called exchange. Working together with their agency John Brown Media, the photos were captured at Bruntingthorpe Proving Ground in Leicestershire by renowned portrait photographer Laurie Fletcher.

Laurie is better known for her work with celebrities such as Helana Christensen, Gordon Ramsay and Jamie Oliver, but she was such a good sport and very tolerant of the barren facilities available at Bruntingthorpe.

Article Extract

“For many people, any business that involves test-driving the latest performance cars, hanging out at the Nürburgring race track and chatting with like-minded motoring enthusiasts would be the stuff of dreams. But for the five guys behind Drivers Republic (DR), and online automotive magazine, it’s all in a day’s work.

Drivers Republic is a slick website that offers magazine-style features, up-to-the-minute automotive news, first drives and compelling videos. But it also boasts a niche social networking and forum area where users with a passion for all things automotive can discuss their loves, loathes and everything in between…”

“…From Steve’s initial idea back in December 2007 to the site’s launch in May 2008, the journey has been a speedy one and Steve is confident that they made the right decision to go it alone.

We can’t name another car-enthusiast website that’s showing the same levels of growth. Just take the level of discussion generated by our latest feature – a comparison test of the Porsche GT2 and Nissan GT-R. It has been the most talked-about story across the internet for the past fortnight.”

Publication : Orange Exchange Magazine – Issue 16 Read the full article>>

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