Fitch Media was founded as a business accelerator for innovative early growth stage companies, providing support in strategy, design, marketing and recruitment. We focus on innovation-driven small and mid-cap ventures with proven traction, those with evidence of real customer engagement and a team which works together.
We work alongside private equity funds in qualifying new opportunities for seed and venture financing and work across a range of sectors in the US and Europe including telecoms, media, technology, advertising and automotive.
Our investment philosophy is founded on the following key principles:
- We invest in people first, ideas second. Many startups reach a point within the first 12-months when they need to pivot, take the best bits of their original idea and turn it into something better. People make all the difference when a business needs to adapt.
- We back scalable business models, those with the potential to yield higher returns through the investment of more time and expertise.
- We get actively involved in each of the companies we invest in and thereby mitigate ongoing risk, using our experience of what comes next to avoid any bumps in the road.
- We look for businesses which are busy solving today’s problems, creating jobs and opportunities with a potential for sustainable long-term growth.
Most venture programs focus on quickly empowering startups then pushing for early success or failure – turning ideas into products or services. While this is still important, the real problems arise when building for scale and holding onto a market advantage.
The internet is a powerful medium for communication, distribution, promotion and content delivery, but should be combined with offline elements of the marketing mix in a fully joined-up manner.